Media Anthropology is an area of study within social or cultural anthropology that emphasizes ethnographic studies as a means of understanding producers, audiences, and other cultural and social aspects of mass media
Define:
Crossdisciplinarity
Crossdisciplinarity is distinctly different from Interdisciplinary because of the relationship that the disciplines share. Within a crossdisciplinary relationship disciplinary boundaries are crossed but no techniques or ideals are exchanged while Interdisciplinary relationships blend the practices and assumptions of each discipline involved.
Crossdisciplinarity describes any method, project and research activity that examines a subject outside the scope of its own discipline without cooperation or integration from other relevant disciplines. In crossdisciplinarity, topics are studied using foreign methodologies of unrelated disciplines, for example Ethics in clinical research and occupational health.
source :http://en.wikipedia.org/wiki/Disciplinary
Transdisciplinary
Transdisciplinary refers to knowledge that exists in every individual, thus eliminating the need for discipline boundaries.
A transdisciplinary community or project is made up of transdisciplinary professionals, which is an ideal that can only be approached and not actually achieved in practice. To exist in today's society, a transdisciplinary professional would possess certification or degrees in all disciplines as well as experience in all professions. In essence, a truly transdisciplinary person contains all the distributed knowledge of the people in the community or project as their individual common knowledge. Furthermore, they exist within a community of people that share that knowledge. A transdisciplinary community is one in which common knowledge of individuals and the distributed knowledge of the collective are identical.
source :http://en.wikipedia.org/wiki/Disciplinary
Interdisciplinary
Interdisciplinary refers to new knowledge extensions that exist between or beyond existing academic disciplines or professions. The new knowledge may be claimed by members of none, one, both, or an emerging new academic discipline or profession.
An interdisciplinary community or project is made up of people from multiple disciplines and professions who are engaged in creating and applying new knowledge as they work together as equal stakeholders in addressing a common challenge. The key question is what new knowledge (of an academic discipline nature), which is outside the existing disciplines, is required to address the challenge. Aspects of the challenge cannot be addressed easily with existing distributed knowledge, and new knowledge becomes a primary subgoal of addressing the common
challenge. The nature of the challenge, either its scale or complexity, requires that many people have interactional expertise to improve their efficiency working across multiple disciplines as well as within the new interdisciplinary area. An interdisciplinarary person is a person with degrees from one or more academic disciplines with additional interactional expertise in one or more additional academic disciplines, and new knowledge that is claimed by more than one discipline. Over time, interdisciplinary work can lead to an increase or a decrease in the number of academic disciplines.
source :http://en.wikipedia.org/wiki/Disciplinary
Multidisciplinary*(extra)
Multidisciplinary refers to knowledge associated with more than one existing academic discipline or profession.
A multidisciplinary community or project is made up of people from different disciplines and professions who are engaged in working together as equal stakeholders in addressing a common challenge. The key question is how well can the challenge be decomposed into nearly separable subparts, and then addressed via the distributed knowledge in the community or project team. The lack of shared vocabulary between people and communication overhead is an additional challenge in these communities and projects. However, if similar challenges of a particular type need to be repeatedly addressed, and each challenge can be properly decomposed, a multidisciplinary community can be exceptionally efficient and effective. A multidisciplinary person is a person with degrees from two or more academic disciplines, so one person can take the place of two or more people in a multidisciplinary community or project team. Over time, multidisciplinary work does not typically lead to an increase nor a decrease in the number of academic disciplines.
source :http://en.wikipedia.org/wiki/Disciplinary
Qualitative research
Qualitative research seeks out the ‘why’, not the ‘how’ of its topic through the analysis of unstructured information – things like interview transcripts, open ended survey responses, emails, notes, feedback forms, photos and videos. It doesn’t just rely on statistics or numbers, which are the domain of quantitative researchers.
Qualitative research is used to gain insight into people's attitudes, behaviours, value systems, concerns, motivations, aspirations, culture or lifestyles. It’s used to inform business decisions, policy formation, communication and research. Focus groups, in-depth interviews, content analysis, ethnography, evaluation and semiotics are among the many formal approaches that are used, but qualitative research also involves the analysis of any unstructured material, including customer feedback forms, reports or media clips.
Collecting and analyzing this unstructured information can be messy and time consuming using manual methods. When faced with volumes of materials, finding themes and extracting meaning can be a daunting task.
source :http://www.qsrinternational.com/what-is-qualitative-research.aspx
Ethnography research
Ethnography is a form of research focusing on the sociology of meaning through close field observation of sociocultural phenomena. Typically, the ethnographer focuses on a community (not necessarily geographic, considering also work, leisure, and other communities), selecting informants who are known to have an overview of the activities of the community. Such informants are asked to identify other informants representative of the community, using chain sampling to obtain a saturation of informants in all empirical areas of investigation. Informants are interviewed multiple times, using information from previous informants to elicit clarification and deeper responses upon re-interview. This process is intended to reveal common cultural understandings related to the phenomena under study. These subjective but collective understandings on a subject (ex., stratification) are often interpreted to be more significant than objective data (ex., income differentials).
It should be noted that ethnography may be approached from the point of view of art and cultural preservation, and as a descriptive rather than analytic endeavor. The comments here, however, focus on social science analytic aspects. In this focus, ethnography is a branch of cultural anthropology.
source :http://faculty.chass.ncsu.edu/garson/PA765/ethno.htm
